About
Hello! I'm Jesse, a Principal Product Designer at Meta, based in Santa Cruz, CA. Previously, I designed at Life360, Fanpics, and MTV.
I specialize in turning ambiguous zero-to-one initiatives into clear product direction. As a leader, I shape work, set the bar for craft, mentor designers, and partner closely with PM and engineering leads to define vision where no blueprint exists.
While I focus on product strategy and design leadership, I stay hands-on in high-fidelity design. Right now that means integrating AI into my daily workflow as a creative thought partner for research, synthesis, prototyping, and creating visual content that brings mocks to life.
When I'm not furiously clicking in Figma & walking Claude back from the ledge, I love to build things with my hands and spend time in the ocean with my partner.
Career Moments
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1998
Built my first website to host Starcraft maps. The entire background was twinkling star GIFs.
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2008
After college I got my first full-time design job working on social networks for MTV & VH1.
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2017
After a decade of startups & freelancing, I joined Meta to take on large-scale problems.
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2022
Managed a VR team for a year. Learned to create impact through vision and influence, not just my own output. Ultimately, I missed being hands-on.
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2026
At Meta I've grown from product designer to senior, staff, and now principal. I'm excited to start the next challenge this year.
